Privacy Policy

Last updated: 14 August 2026

1. Introduction

We Buy Any House trading as AMG Asset Management Ltd, of 27 Old Gloucester Street, London, WC1N 3AX ("we", "us", "our"), is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and share personal information about you when you visit our website at webuyanyhouseofficial.com, contact us about selling your property, use our services, or otherwise interact with us. It also explains your rights in relation to your personal information.

Please read this policy carefully so that you understand how and why we use your information. By using our website or services, you acknowledge that you have read and understood this policy.

2. Who we are

AMG Asset Management Ltd is the data controller responsible for your personal information for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Registered Address: 27 Old Gloucester Street, London, WC1N 3AX

Contact email: info@webuyanyhouseofficial.com

In process of registering with the Information Commissioner's Office (ICO);  ICO registration number will be added to this policy once confirmed.

3. Information we collect about you

Depending on how you interact with us, we may collect and process the following categories of personal information:

• Identity data — name, title, date of birth, and photographic identification
• Contact data — home address, email address and telephone number(s)
• Property data — the address and details of the property you wish to sell, including tenure, condition, photographs and valuation information
• Financial data — mortgage and charge details, proof of funds or source of funds, and bank details for the purpose of arranging payment
• Verification and compliance data — identity documents, proof of address, and information collected as part of anti-money laundering (AML) and Know Your Customer (KYC) checks
• Communications data — records of calls, emails, texts, webchat messages and letters between us
• Technical and usage data — IP address, browser type and version, device information, and pages visited on our website (see Section 13, Cookies)
• Marketing preferences — your preferences in relation to receiving marketing from us

We do not generally seek to collect special category data (such as information about health, race or religion). Where this becomes relevant — for example, to understand personal circumstances relevant to a sale, or accessibility needs — we will only process it with your explicit consent or another lawful basis permitted by law.

4. How we collect your information

• Directly from you, when you make an enquiry, request a valuation, create an account, or otherwise communicate with us by phone, email, post, webchat or our website
• Automatically, as you use our website, through cookies and similar technologies
• From third parties, including solicitors and conveyancers, estate agents, surveyors, identity verification and fraud prevention agencies, credit reference agencies, and publicly available sources such as the Land Registry, Companies House and the electoral roll

5. How we use your information

We only use your personal information where the law allows us to. Most commonly, we rely on one of the following legal bases:

• Performance of a contract — to provide a valuation or cash offer, and to progress the purchase of your property
• Legal obligation — to carry out identity verification and anti-money laundering checks, and to meet our other regulatory and tax obligations
• Legitimate interests — to respond to your enquiries, administer our relationship with you, improve our website and services, and prevent fraud, provided these interests are not overridden by your own rights
• Consent — where we send you marketing communications that require your consent, or process special category data

We use your personal information for purposes including: providing you with a valuation or cash offer for your property; verifying your identity and carrying out AML/KYC and fraud-prevention checks; liaising with solicitors, conveyancers and surveyors to progress a transaction; communicating with you about your enquiry or transaction; sending you marketing communications where you have agreed to receive them; and complying with our legal and regulatory obligations.

6. Marketing

We may contact you by post, phone, email or text with information about our services, where you have consented to this or where we are otherwise permitted to do so under the "soft opt-in" rules. You can ask us to stop sending marketing at any time by contacting us at info@webuyanyhouseofficial.com or by using the unsubscribe link in our emails.

Opting out of marketing will not affect our use of your personal information to progress a property transaction you have asked us to carry out, or our ability to send you service-related communications.

7. Who we share your information with

We may share your personal information with:

• Solicitors, licensed conveyancers and surveyors instructed on a transaction
• Identity verification, anti-money laundering and fraud prevention agencies
• Mortgage lenders and other financial institutions, where relevant to a transaction
• HM Land Registry and other public bodies
• IT, hosting, communications and other service providers who support our business
• Professional advisers, including accountants, auditors, insurers and legal advisers
• Regulators, law enforcement and government bodies, where required by law
• A buyer or their representatives in connection with the onward sale of a property, and, in the context of a sale, merger or restructuring of our business, a prospective buyer of that business, subject to appropriate confidentiality protections

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not sell your personal information to third parties.

8. International transfers

Where it is necessary to transfer your personal information outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: we only transfer your information to countries deemed to provide an adequate level of protection by the UK government, or we use specific contracts approved for use in the UK (such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses) which give personal data the same protection it has in the UK.

9. Data security

We have put in place appropriate technical and organisational measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed, including encryption and access controls. We limit access to your personal information to employees, agents, contractors and other third parties who have a genuine business need to know it, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected data security breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. How long we keep your information

We only retain personal information for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting or reporting requirements. As a general rule, we retain records relating to a property transaction, together with supporting financial and anti-money-laundering records, for six years after the end of our relationship with you, in line with our obligations under UK tax and money-laundering legislation.

Where you make an enquiry but do not proceed with a sale, we retain your details for a shorter period and delete or anonymise them once they are no longer needed, unless you have asked us to keep you informed of future opportunities. In some circumstances we may need to retain data for longer where we cannot delete it for legal, regulatory, or technical reasons.

11. Your rights

Under data protection law, you have rights in relation to your personal information, including the right to:

• Access — request a copy of the personal information we hold about you
• Rectification — ask us to correct information you believe is inaccurate or incomplete
• Erasure — ask us to delete your personal information in certain circumstances
• Restrict processing — ask us to suspend the processing of your personal information in certain circumstances
• Data portability — ask us to transfer your information to another organisation, or to you, in certain circumstances
• Object — object to our processing of your personal information where we rely on legitimate interests
• Withdraw consent — withdraw your consent at any time, where we rely on consent to process your information

To exercise any of these rights, please contact us at info@webuyanyhouseofficial.com, marking your request "Data Protection Request". We will normally respond within one month, in accordance with the UK GDPR. You will not have to pay a fee to exercise your rights, unless your request is clearly unfounded, repetitive or excessive.

You also have the right to complain at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.

12. Cookies

Our website uses cookies and similar technologies to distinguish you from other users, to improve your browsing experience, and to understand how our website is used. You can set your browser to refuse some or all cookies, or to alert you when a website sets or accesses cookies; if you disable cookies, some parts of our website may not function properly. Further information on the specific cookies we use and their purpose is available in our cookie settings/banner on our website.

13. Children's information

Our services are intended for adults and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to remove it.

14. Third-party links

Our website may include links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit.

15. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. Any changes will be posted on this page with an updated "last updated" date, and we encourage you to review this policy periodically.

16. How to contact us

If you have any questions about this Privacy Policy, or wish to exercise any of your rights, please contact us at:

AMG Asset Management Ltd, trading as "We Buy Any House" 27 Old Gloucester Street, London, WC1N 3AX Email: info@webuyanyhouseofficial.com

This page is general information only. It is not legal, financial, tax, mortgage, probate, tenancy or insolvency advice. Please speak to a suitably qualified professional about your own circumstances.